It should come as no shock to you that there are, prospects in Brent Cross look for exactly what you sell on Google each and every day. It wouldn’t surprise me if there was someone looking right now. Question: Will they find you on page 1?
The only way to guarantee they find you before they find your competitors is by improving the quality of your website’s SEO.
Small Business SEO Brent Cross
By the end of this post you will understand why SEO is so important to Google’s organic rankings. You will also see why having high organic rankings on Google benefits all types of Brent Cross businesses and why it’s so important. It’s fair to say that high organic rankings are vital for all types of business that want to dominate their particular space. ‘Mum & dad’ type operations, medium sized businesses and businesses that don’t serve customers from fixed premises (e.g. mail order businesses, mobile services etc) all benefit from being ranked highly on Google.
So why would you contemplate using a professional, specialist SEO agency like Patrick Robinson Consulting? If you don’t want to retain an SEO consultant to optimise your business website you’ll have to get the knack of a large number of ever-changing SEO sub disciplines yourself. To over simplify, these SEO skills include On Page SEO and Off Page SEO. Let’s take a closer look at what these are.
SEO’s 2 Main Disciplines
To explain SEO in the simplest way possible, it’s divided into 2 basic disciplines: On Page SEO and Off Page SEO. Why get professional help to to optimise your website? if you want to do your own SEO, you’ll need to learn how to:
Do Effective Keyword Research
Optimise Title Tags
Optimise Meta Tags
Optimise Image Tags & Attributes
Do Article Writing
Do Backlink Analysis
Strategise Backlink Acquisition
Write Basic HTML
Write Basic CSS
Do Basic Video Editing
A skilled SEO & Digital Marketing Agency like Patrick Robinson Consulting, definitely has all those skills (and more) in house. A good online marketing agency will get results for you very quickly. Can you afford to take time out of your calendar to learn the skills you need to look after your own SEO?
ON PAGE SEARCH ENGINE OPTIMIZATION (SEO)
Professional SEO begins with keyword research. Lots of keyword research. Nail the keyword research and you are in good shape to build a website that brings in a steady stream of new customers. An ugly website with good On Page SEO will still attract new customers, but even a gorgeous looking website with poor On Page SEO will fail to bring in any new customers.
Local Brent Cross small business owners normally optimise their sites for a selection of their most obvious keywords. While this is commendable, it’s nowhere near enough to dominate their niche. Without serious keyword research, website owners just can’t learn all the terms their prospects use to search for them online . These searches are often comprised of more than 3 individual words. Known as “long tail keywords”, they may not get the highest volume of unique monthly searches, but they can add up to a sizeable proportion of the total. Tip – long tail keywords are associated with a heavy “buyer intent”.
If you don’t optimise your website for those long tail keywords, those customers won’t ever find your site. The business owners who’ve done diligent keyword research welcome all that traffic. That’s why you’ll usually find them sitting at the top of the Google’s page 1 ;-).
So, you get it. You know you need an exhaustive keyword list that includes the long tail keywords your prospective customers use. Now what’s the best way to use them? Well first you need to arrange the keywords into tightly focused themes (silos) which express very similar ideas. The search engine bots reward tightly focused, well organised content with a good score. Take care to present your content in a visually appealing manner (nice font etc) and your human visitors are much more likely to stick around long enough to consume your content too. If your site’s visitors read, watch listen to your content you win in 2 ways: first, Google rewards you for good ‘time on site’ metrics; also, your visitors have shown they are willing to engage with your content. This is the first step towards CONVERSION.
PULL IN NEW PROSPECTS – SOLVE THEIR IMMEDIATE PROBLEMS AND WATCH YOUR CONVERSIONS GO THROUGH THE ROOF
What, please elaborate?OK imagine that you run an estate agency for example. All your competitors are attempting to rank for terms like ” buy garden flat inBrent Cross“, ” houses for sale near Brent Cross schools” etc. You ‘ll . opt to rank for much the same phrases too, but you also may decide to rank for a seemingly unrelated keyword like ” get rid of cat pee smell”. What the dickens?! Why would you wish to rank for that? Well your keyword research may have uncovered that a proportion of your prospects are late middle-aged or elderly individuals aiming to downsize. It’s fair to say this demographic are fond of cats. A cat only has to have one ‘ accident’ on a carpet and the smell will likely linger for an absolute eternity. These homeowners know they have to erase any hint of eau de cat wee to stand any chance of selling their properties. That’s when they look for professional help. So you could enter that conversation by writing a n article for your website that deals with this precise issue. You could also provide a link to a product or service that resolves the problem. You now have an advantage over all your geographical competitors who didn’t dig deep enough into keyword research. Notice how in this example you would have collared a prospect very early in the selling/buying process. With well thought out follow up, the prospective customer may well conclude there is no need to consider any other estate agent.
Sharp business owners use strategies like this to dominate their niches. This example may sound like I’m stretching a point, but that’s what the alert business owners want you to think. That’s why you’ll typically spot them at the top of the SERPs:).
OFF PAGE SEO – WHAT YOU NEED TO KNOW
We’ve no more than scratched the surface of On Page SEO but it should give you some food for thought about how you might want to widen your net in whens it come to the keywords you optimise for. Among the biggest ranking factors Google looks at is Off Page SEO.
Ask most Brent Cross small business owners efficient ways to improve their sites’ Google rankings and they’ll explain to you they just need a lot more backlinks to their websites. Huge amounts of backlinks! In 2008 they ‘d have been correct. But in 2018 it’s not quite so straightforward.
On April 24th back in 2012, Google loosed an algorithm update codenamed Google Penguin. Penguin is designed to punish websites that Google concludes has secured backlinks in an unnatural manner, e.g purchasing backlinks etc. Under Penguin updates, any backlinks Google deems suspicious are not given any positive weight. These questionable backlinks aren’t simply ignored either, Google actually assigns negative values to every suspect backlink. To puts it simply, buying backlinks are costly in with regards to cash AND can very seriously damage your website’s online search engine rankings!
Spring forward to September 23rd 2016 and Google released Penguin 4.0. This release was said to be different from what came before as the penalties would be applied straightaway. Whether or not this is true is open to question, but it does show what Google is attempting to achieve: ending dodgy backlinks from influencing its algorithms.
If the Google Penguin updates haven’t proven you that all backlinks are not always good for your site, here’s an introduction to one of Google’s most ambitious algorithm update programs yet – Rankbrain.
Google’s search formula is a challenging beast. We know this only too well. It utilizes some 500+ factors to determine what appears in its search engine results pages (SERPs). Like that wasn’t intricate enough, Google now uses a technology dubbed RankBrain to help separate the wheat from the chaff. Let’s take a glimpse behind the curtain of this breakthrough and see how we can stay on the right side of Google’s Artificial Intelligence (AI) technology.
Brent Cross SEO Experts Must Adapt Or Vanish
Brent Cross SEO may eventually be separated into 2 individual time periods: pre & post RankBrain. Sound sensational? Possibly, but this is no run-of-the-mill Google update. But haven’t digital marketers always adapted to prior changes, so shouldn’t this be somewhat easy to take care of as well?
In a word, no. RankBrain is AI developed entirely to influence Google’s search results. It intermingles a variety of divers algorithms for each unique Google query. It merges together a few different core algorithms for each keyword phrase queried, trusting what it has already decided to be ‘the ideal standard’.This makes it almost impossible to work out exactly how Google changed its rankings for a given search query. Search Engine Optimisers now must assess keywords individually and try to decipher which algorithms Google used for every ranking result.
Oh, and one more thing; this new technology now groups websites into “verticals”. What does this mean and why should I care? Click the link below if you would like added details on RankBrain.
Now you have a high level overview of what’s involved in On Page & Off Page SEO, let’s take a look at how Google has subdivided the sections of its coveted front page. When you can assess the pros & cons of each section, you have the ability to make a better informed decision on which section( s) of Google’s page one to target.
GOOGLE’S PAGE 1 EXPLAINED
Google has divided its page 1screen real estate into 5 sections:
2. Map Listings.
3. Organic Results.
4. More Ads.
5. Related Searches.
The Ads sections – top, bottom, and occasionally on the right – show sponsored listings for web site owners who shell out for each click to their websites/ offers. This method is referred to as Pay-Per-Click (PPC). PPC is a very effective way of getting onto Google’s page 1 quickly and with comparatively little work. PPC is debatably the most economic way of testing new offers before committing to full scale roll-outs. Simultaneously, PPC is often extremely expensive in some markets. This is especially true if the person managing the PPC campaign is not an absolute expert in Google Adwords (Google’s PPC program). Also, right after PPC payments stop, ALL the traffic from that source completely dries up. Therefore, most small and medium sized business (SMBs) do not use PPC as their one and only long-term customer acquisition strategy. That being said, a good Brent Cross SEO Agency will always offer PPC services as a fast start supplement to its core SEO strategy.
The Map Listings section, known by Brent Cross SEO Agencies as the Google Local Pack or “Snack Pack”, showcases a small selection of local businesses that Google recognises in the area.
In order to break into the Snack Pack, Brent Cross business owners should first claim & verify their Google My Business (GMB) listings. A good Brent Cross SEO consultant or Brent Cross SEO agency will be happy to talk you through this process and may even do it for you. Next, the GMB listing must be conscientiously optimised. Keep in mind, this is not the same as optimising your main website. Your GMB listing is a separate entity from your business’s main website and is influenced by different ranking factors.
The Snack Pack is incredibly valuable for traditional businesses that serve customers at their premises. 3 business are normally displayed by default, but the other listings are revealed by clicking the “More places” option at the bottom of this section. An useful feature of this Google Local Pack is your business’s Google Star Rating can be displayed right underneath your business name. Searchers often use Star Ratings as a quick substitute for due diligence. So it follows that if your business has a high Google Rating, a Snack Pack position is even more valuable to you.
Having your Brent Cross business stand out in the Snack Pack can be incredibly lucrative for you. There are 3 main reasons for this:.
1. Your GMB listing is displayed near the top of Google’s page 1 so it will naturally get more clicks.
2. Your main website can also be displayed separately as an additional listing on page 1 – more screen real estate for you, less available for your competitors.
3. It’s a relatively straightforward process to optimise your GMB listing (compared with optimising your business’s main website).
If you own a bricks & mortar business in Brent Cross, you owe it to yourself to claim, verify, and optimise your GMB listing. Getting into Google’s Local Pack can be done relatively quickly, inexpensively, and without the need to hand over control of your business’s main website. Patrick Robinson Consulting is a Brent Cross Digital Marketing Agency with a solid history of success and will be happy to show you how to have your Brent Cross business show up in the Google Snack Pack.
WHY SETTLE FOR GOOGLE’S PAGE 2 OR BEYOND?
Searchers who haven’t found what they need on page 1 almost never click over to page 2 (when was the last time you searched past page 1?). To avoid losing these searchers completely, Google uses the bottom of the page to show “related searches”. If your business is on page 2 or beyond, the related searches section is one reason your site gets so little traffic.
Armed with this information, good Brent Cross Digital Marketing Agencies like Patrick Robinson Consulting advise their clients to optimise their websites for a selection of search terms which are related to their main keywords. That’s why you’ll often find them at the top of the SERPs:-).
WHY CHOOSE PATRICK ROBINSON CONSULTING AS YOUR Brent Cross SEO & DIGITAL MARKETING AGENCY?
Getting your business onto Google’s page 1 is most likely the most important single thing you can do to improve your marketing budget’s Return On Investment (ROI). Patrick Robinson Consulting specialises in helping SMBs get found on Google’s page 1 quickly, efficiently and with a positive ROI.
Whether you want to optimise for Google’s PPC, Organic Ranking, or Local Pack, we’ll give you all the advice and guidance you need. We also provide a done-for-you service which means you can simply allow us to do all the technical work of optimisation for you, and leave you free to do what you do best: serve your growing customer base!
Contact us today and tell us what you ‘d like to achieve. It won’t cost you anything and you might be amazed at how simple it would be to achieve your goals: www.patrickrobinson.consulting
Patrick Robinson Consulting Brent Cross SEO & Digital Marketing
Staples Corner, Hendon, Welsh Harp, West Hendon, The Burroughs, Temple Fortune, Golders Green, Dollis Hill, Cricklewood, The Hyde