Answer: It depends.
It depends on how determined you are to get onto page 1 of the Search Engine Results Pages (SERPs).
It depends on how much money your business is prepared to leave on the proverbial table.
It depends on whether or not you want your competitors to acquire new customers at a MUCH lower cost than you.
It depends on whether or not you know some key numbers about your business.
Take all the guess work out of the equation.
Use our SEO Value Calculator to find out exactly how much you can budget for a positive ROI on SEO for YOUR business:
https://www.patrickrobinson.consulting/seo-value-calculator/
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