Terms

Terms of service.

Last updated: 18 July 2026.

These terms apply to the Citation Audit, the optional Citation Engine service, and any other business service that a written scope says they cover. They are for business customers only. A website enquiry does not create a contract or reserve capacity.

1. Who you are contracting with

The service is provided by Patrick Robinson, trading as Patrick Robinson Consulting, a sole trader in the United Kingdom. In these terms, "I" and "me" mean Patrick Robinson; "you" means the business named in the accepted scope.

2. Business customers and contract formation

You confirm that you are buying for business purposes and that the person accepting the scope has authority to bind that business. If you are acting mainly as a consumer, do not buy the service under these terms.

A contract is formed only when I send you a written scope that refers to these terms and you explicitly accept the scope, fee, and these terms in writing. The accepted scope and these terms form the whole agreement. If they conflict, the accepted scope takes priority only where it expressly says that it changes these terms.

3. The Citation Audit

The Citation Audit is a one-off, fixed-scope service priced at £1,500, plus VAT if legally applicable. It covers a query-coverage scan of exactly 50 buyer-intent query definitions fixed before measurement across Perplexity, ChatGPT, Claude, and Gemini; comparison against at least two distinct named non-client businesses accepted in the written scope under the same query-level rule; a gap map grounded in the measured queries and sources; and a findings deck.

I will deliver the Audit within 10 working days after both cleared payment and receipt of every input and access item listed in the written scope. A working day is Monday to Friday, excluding public holidays in England.

4. The Citation Engine

After the Audit, you may ask me to implement agreed priorities through the Citation Engine at £2,500 for one separately accepted month, plus VAT if legally applicable. A monthly scope may include evidence-led content and source surfaces, content structure or schema where the findings support it, and re-measurement where expressly included.

Each month has its own written priorities, deliverables, start date, end date, and invoice. Buying the Audit does not commit either of us to an Engine month. No month renews automatically, and continuation is subject to available capacity.

5. Fees, tax, invoicing, and payment

Prices are in pounds sterling. They exclude VAT if VAT is legally chargeable. Any VAT or other required tax will be shown before you accept the scope and on the invoice. There is no delivery charge unless the written scope states one.

I send a private, one-off invoice only after written acceptance. Payment is due in advance by the date shown on the invoice. I do not create a recurring payment from an enquiry, an unanswered proposal, or an Audit purchase.

If payment is late, fails, or is reversed, I may delay the start date, pause work, withhold delivery, or move the delivery date until cleared payment is received. Where the law gives me a right to statutory interest or recovery costs on an overdue business debt, I may use that right.

6. Audit credit

If you continue from the Audit into the Citation Engine, the £1,500 Audit fee actually paid and not refunded is credited once against the first accepted £2,500 Engine month. This normally leaves £1,000 due before any VAT legally applicable to the invoice. The credit has no cash value, is not a refund, and cannot be transferred to another client or service unless I agree in writing.

7. Your responsibilities, changes, and delays

You will provide accurate information, timely decisions and approvals, and reasonable access to the websites and accounts covered by the scope. You confirm that you have the right to provide every instruction, item, and access permission you give me, and that your intended use of the work is lawful.

A change to the scope, inputs, fee, or delivery date must be agreed in writing. A delay, missing input, late approval, or requested change on your side extends the delivery date by a reasonable period and may require a revised scope or fee. If a client-side delay continues for more than 30 days, either of us may ask to reschedule or end the affected scope under section 8.

8. Cancellation, termination, and refunds

You may cancel an accepted scope in writing. If you cancel before work starts, I will return any fee paid for that scope. If you cancel after work starts, I may retain or charge the part of the fee reasonably attributable to work already performed, non-cancellable third-party commitments, and reserved capacity that I cannot reasonably reallocate. That amount will not exceed the accepted fee, and I will return any balance.

I may end or pause a scope immediately for non-payment, unlawful instructions, abusive conduct, a serious security risk, or a breach that cannot be put right. Either of us may end a scope for another material breach if the breach is not put right within 10 working days after written notice. If I end a scope for a reason within my control and not because of your breach, I will return the portion of the fee attributable to work not delivered.

Ending a scope does not remove rights or payment obligations that arose before it ended. Sections intended to continue, including confidentiality, intellectual property, data protection, and liability, remain in effect.

9. Third-party services and no guaranteed outcome

AI engines, search platforms, websites, directories, and community platforms are controlled by third parties. Their results are non-deterministic and can change without notice. The Audit is a point-in-time measurement, and a re-run may differ.

I do not promise a citation, citation rate, ranking, mention, traffic level, lead volume, revenue result, or timing of any business outcome. Recommendations and implementation priorities are not forecasts or guarantees. I may decline or change an action that would breach a platform rule, misrepresent your business, or require access you are not authorised to provide.

10. Intellectual property

Once you have paid all fees due for the relevant scope, you own the client-specific deck, copy, and other custom deliverables I create for you, subject to any third-party rights identified in the scope. I keep ownership of my pre-existing and reusable methods, templates, prompts, internal tools, know-how, and process materials.

Where my reusable material is embedded in a paid deliverable, I give you a perpetual, worldwide, royalty-free licence to use that material only as part of, or as needed to use, the deliverable. You may not sell or license my underlying method, templates, or tools as a standalone product. Third-party material remains subject to its own licence terms.

11. Confidentiality

Each of us will protect the other's non-public information and use it only to assess, deliver, receive, or administer the service. This duty does not cover information that was already lawfully known, becomes public without a breach, is received lawfully from another source, or must be disclosed by law. I will not identify you as a client or publish your non-public results without your written consent.

12. Personal data

My Privacy policy explains how I handle personal data for my own business purposes. Each of us is responsible for complying with data protection law for the personal data we control.

The standard Audit does not require your customer or CRM data. Do not send special category data, customer records, or other personal data that the accepted scope does not require. If a service would make me a processor of personal data on your behalf, we will agree the data-processing terms required by law before that processing begins.

13. Standard of service and warranties

I will provide the service with reasonable care and skill and will deliver the items in the accepted scope, subject to these terms. You warrant that your instructions and materials are accurate, lawful, and do not infringe another person's rights. Except for terms that the law implies and does not allow us to exclude, no other warranty applies.

14. Liability

Nothing in these terms excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot legally be excluded or limited.

Subject to that sentence, my total aggregate liability arising from or connected with an accepted scope, whether in contract, negligence, misrepresentation, or otherwise, is limited to the total fees paid and payable for that scope. I am not liable for indirect or consequential loss, or for loss of profit, revenue, anticipated savings, business opportunity, goodwill, or data, to the extent the law permits. I am not responsible for a third party's outage, policy, decision, enforcement action, or change that I did not cause.

Each of us will take reasonable steps to reduce any loss. The limits in this section reflect the service scope, price, and the fact that third-party outcomes are not promised.

15. Events outside reasonable control

Neither of us is liable for delay or failure caused by an event outside reasonable control, provided the affected party tells the other promptly and takes reasonable steps to reduce the effect. Payment already due is not excused. If the event prevents most of the affected service for more than 30 days, either of us may end that scope, and I will return any fee attributable to work not delivered.

16. Subcontractors and assignment

I may use suitable service providers or subcontractors to deliver part of the scope, while remaining responsible for my obligations under this agreement. Neither of us may transfer the agreement to another person without the other's written consent, except that I may transfer it as part of a genuine transfer of the consulting business if your rights are not reduced.

17. Notices

Routine notices under these terms may be sent by email, each of us using the email addresses through which the scope was offered and accepted, or by post to the address above. A notice is treated as received when it is delivered without a delivery-failure message. This section does not make email valid for serving court proceedings where the applicable rules require another method.

18. General

A failure to enforce a right is not a waiver of it. If a court finds one part of these terms invalid, the rest continues in effect. Nothing creates a partnership, employment, agency, or joint venture between us. No person other than you and me may enforce these terms under the Contracts (Rights of Third Parties) Act 1999.

Neither of us relies on a statement not recorded in the accepted scope or these terms, but this does not limit liability for fraud. A variation is effective only when agreed in writing by both of us.

19. Changes to these terms

The version that applies is the version you accepted with the written scope. A later website update does not change an existing contract unless you and I both agree in writing.

20. Governing law and contact

These terms and any non-contractual dispute are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction.

Questions about these terms can be sent through the contact form or by post to the address above.

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