Kim Kardashian is one of the best marketers of the modern times.
Her instantly recognisable, impeccably made-up face and
voluptuous body have garnered her legions of adoring fans
who hang on her every word. But should they trust every word?
This excellent NY Times expose' takes a hard look into the world of
online celebrity endorsements and a trend that has the Kardashians'
lawyers working overtime…
Brands pay people like Kim Kardashian thousands of dollars to praise products on social media. But is it an ad? https://t.co/Ye0qsZ7tuo
— The New York Times (@nytimes) September 4, 2016