Celebrity Endorsements – The Ethics & Rewards

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Kim Kardashian is one of the best marketers of the modern times.
Her instantly recognisable, impeccably made-up face and
voluptuous body have garnered her legions of adoring fans
who hang on her every word. But should they trust every word?

This excellent NY Times expose' takes a hard look into the world of
online celebrity endorsements and a trend that has the Kardashians'
lawyers working overtime…

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