One operator, one method — and how I got here.

Since 2014 I’ve run my own digital consulting practice — a range of services, with SEO (getting clients found in search) as one of the main pillars.

Over the years, Google has steadily stopped rewarding the sites built hardest to rank. The reason matters, and most business owners miss it: a site engineered to rank isn’t necessarily attached to a business that’s good to deal with. And businesses were never Google’s real customer — the people doing the searching are. So Google has spent years working out how to point those searchers toward sources they can actually trust.

That’s the shift underneath AEO and GEO (getting cited in AI answers): when the response comes from an AI, being seen means being one of the trusted sources it cites. The whole thing now turns on citations — and that’s what reignited my enthusiasm and pulled me into this new field, hard.

How I work now

The practice today is one productised offer: the Citation Engine. I measure where a business appears when buyers ask ChatGPT, Perplexity, Claude or Google’s AI for a recommendation, compare it with named competitors under the same rule, and implement the priorities the evidence supports. One operator, one method. Not an agency, and no open-ended retainer.

The work is low-touch and async-first by design: no mandatory discovery calls, no weekly status meetings. That’s a deliberate capacity cap. It keeps the quality high and it keeps me doing the work instead of talking about the work.

Why I show my working

The strongest evidence on this site is the published research: 649 classified citation appearances under a frozen method, with the dataset downloadable. I also run the same measurement harness continuously against my own site, so the method is tested on me before it is sold to anyone. The essays show the methodology in the open, receipts included. What I will not do is claim a result before it exists.

The contact form is the front door for everything — press, peer questions, and audit inquiries.