The pages people use.
- A homepage that explains your business.
- Service pages and navigation with a clear purpose.
- Accurate contact details and useful next steps.
- Layouts checked on desktop and smaller screens.
Patrick Robinson Consulting / Website refreshes
Your business has moved on.
Has your website?
Your website should reflect the care you put into the business. Old information, awkward navigation and tired pages can tell a different story.
I work with you to bring it up to date: clear descriptions of what you do, a design that suits your business, and straightforward ways for customers to take the next step.
See the difference in the approach
Make the work clear.
Make the next step obvious.
This fictional sign-workshop example shows how design and wording work together. Switch between the versions, then look at what changed.
Original illustrative example / Fictional sign workshop / Not client work
WELCOME TO THE SIGN WORKSHOP
For all your signage requirements
Quality products. Competitive prices. Friendly service.
We can help with a wide range of products.
Contact us for more information.
The sign workshop / Example business
A clear sign for your shop.
A clear plan for getting it made.
Explore shop signs and printed panels. Tell us where your sign will go, the size you have in mind, and whether you need help with artwork or fitting.
See how the enquiry would work →Both designs are invented to illustrate the approach. Example links lead to the explanation below. No enquiry goes to a business.
A refresh should improve more than the colours.
Say what you actually do.
The example replaces a broad “all your requirements” promise with specific services and a clear description of the job.
Help people find their way.
Service navigation makes the choices visible. The page gives visitors a useful starting point without making them hunt.
Explain the next step.
The enquiry asks about location, size, artwork and fitting. The customer knows what information will help.
This comparison illustrates design decisions. It does not claim measured improvements in enquiries, sales or search rankings.
A scope that fits the job
Keep what works.
Improve what needs attention.
The practical foundations.
- Copy and suitable imagery within the agreed scope.
- Contact links and enquiry routes checked.
- Clear page titles, internal links and business information.
- An agreed handover and any ongoing costs explained.
Does this mean replacing my whole website?
Only if that is the sensible scope. I first check the site, the platform and what needs to improve. A focused set of changes may be enough.
What if another company manages my site?
We establish what you can access, who controls the domain and content, and what your existing arrangements allow. I won’t assume you can simply move or cancel a service.
Can you help with search and AI discovery?
The agreed work can include clear content, accurate business details, useful links and checks on search access. Search platforms decide what to show; rankings and recommendations are not guaranteed.
How much will it cost, and how long will it take?
That depends on the pages, platform, content and access involved. I set out the scope, price, revisions and delivery plan before you commit, including any ongoing costs.
Talk to Pat
What has your website fallen behind on?
Send the website address and tell me what no longer fits: the look, the words, the services or the way people get in touch. I’ll reply with a sensible next step.
Already received a preview from me? You can simply reply to that email.
Prefer a separate page? Open the contact form. Your details are handled as described in the privacy notice.
Would a more useful enquiry make a difference?
Explore calculators & quote tools →